About SoundOn Group

SoundOn Group — Connecting the World Through Sound

In an era of information overload driven by the "visual economy," the rise of the "audio economy" heralds a new frontier. Listening offers a sanctuary—a moment to breathe and retreat from the relentless overstimulation of visual media. Through sound, we establish bridges for communication, content sharing, and information dissemination in the most organic and personal way. Sound transcends time and space, evoking emotional resonance and unveiling boundless possibilities. At SoundOn Group (SOG), we build a platform anchored in audio innovation. Our passionate and forward-thinking team constantly explores ways to offer creators and users diverse choices, amplifying the value of sound. Centered on the auditory experience, we use creativity to unlock new business opportunities, delivering a range of interactive voice solutions. Whether through podcasts or other audio formats, we aim to enrich and delight our audience with meaningful experiences. In 2021, leveraging our expertise in podcasting and sound-based market insights, we joined forces with Goodnight, a leading sound-based social platform with a shared entrepreneurial DNA. Together, we founded SoundOn Group (SOG) with the vision of connecting the world through sound and setting our sights on the global stage.

Driving Global Expansion

Since our establishment in 2021, we have reached over 11 million users across 10+ markets. As Asia's leading audio entertainment platform, we remain committed to innovation and experimentation, integrating diverse use cases to expand internationally and deliver valuable content to more users. Whether at home, at work, during workouts, or on commutes, we aspire to make sound an integral part of everyday life. To meet the evolving needs of a global audience, we continuously develop new features and content while actively seeking partnerships to grow our ecosystem. We recognize that constant innovation is essential to thriving in a competitive market, and it empowers us to create meaningful change and value for more people.

The Founding Vision of SOG

No matter where in the world you are, SoundOn Group (SOG) strives to be the platform that connects everyone. With SOG, anyone can channel their passion into the world of sound and uncover opportunities for monetization. Our mission is to empower every creator to realize their dreams, ensuring their voices resonate with broader audiences and their passions translate into tangible achievements. We believe in the transformative power of the audio economy, reshaping social and consumer behaviors while enabling businesses to amplify their brand impact through emerging digital media trends. At SOG, we champion unique brand identities, delivering distinctive messages that deepen connections and embody authenticity.

Highlights of Our Journey

2024

Jun

  • Goodnight App Launches "GN Rainbow": A dedicated voice-based social platform for the LGBTQ+ community.

Apr

  • SoundOn 聲浪首創 Youtube 專屬 RSS Feed

Mar

  • 2023 Audio Economy Report Released: A joint effort between SoundOn and Yahoo Taiwan, offering deep insights into the evolving audio industry.

2023

Nov

  • Goodnight App Wins Golden Bull Award: Recognized as the "Most Outstanding SMES" in Asia.

Sep

  • Regional Targeting for Dynamic Ads: SoundOn enhances its dynamic ad capabilities with geo-targeted delivery.

Mar

  • Partnership with China Airlines: SoundOn integrates podcast programs into China Airlines’ in-flight entertainment system, redefining onboard experiences.

Feb

  • 2022 Audio Economy Report: Co-released by SoundOn, Yahoo Taiwan, and MyMusic, providing a comprehensive analysis of audio market trends.

Jan

  • "Dynamic Ads" Wins Gold at the 2022 Agency & Advertiser of the Year Awards, Recognized as "Marketing Innovation Company of the Year."

2022

Aug

  • SoundOn Wins the 4th Golden Ship Award: Honored by the ROC General Chamber of Commerce and New Taipei City Government for outstanding branding.
  • Global Reach of Goodnight App: Surpasses 10 million users worldwide, with over 1 million daily voice matches and 10,000 live interactive rooms launched daily.

Apr

  • Dynamic Ad Insertion Launched: Introducing a new era of targeted advertising in audio content.

Mar

  • Goodnight App Expands Globally: Successfully enters markets in Japan, Korea, Hong Kong, Macau, Southeast Asia, the U.S., and the Middle East.

Jan

  • 2021 Audio Economy Report Published: In collaboration with Yahoo Taiwan, Chunghwa Telecom, and Social VIP, exploring the growth and potential of the audio economy.
  • Strategic Investment from Taiwan Mobile: Deepened collaboration with MyMusic, a one-stop voice service platform.
  • Establishment of Goodnight Technology Co., Ltd: A key subsidiary advancing voice-based social platforms.

2021

Dec

  • Global User Base Surpasses 11 Million: With over 50% of users outside Taiwan, SoundOn continues to grow its global footprint.

Aug

  • Launch of "ON AIR" Voice Social Service: A platform enabling seamless real-time audio interaction. Voice-Based Gifting and Tipping Features Introduced: Pioneering mechanisms for gifting and tipping in voice chat communities, connecting hosts and fans in unique ways.
  • 2020 Taiwan Podcast Industry Report: Co-published with INSIDE, shedding light on Taiwan’s burgeoning podcast ecosystem.

Mar

  • AI Voice Filter: A collaborative innovation with Chunghwa Telecom, delivering a cutting-edge voice search engine.
  • SoundOn Introduces Listener Support Feature: Empowering creators with direct audience contributions.

2019

Oct

  • Launch of SoundOn iOS and Android Apps: Delivering seamless podcast playback experiences across mobile platforms.

Jun

  • Development of Proprietary Podcast Hosting System: A robust solution for creators to distribute and manage their audio content.

Apr

  • Incorporation of SoundOn Inc.: The foundation of SoundOn’s journey.